Putting people

before profit

Let’s rewrite the story of alcohol in South Africa, where wellbeing comes before industry profit and communities thrive without the burden of harm. Smarter policies lead to safer communities.

How We’re Driving Change

More than a campaign – this is a movement.

We work to challenge outdated norms, expose industry influence, and protect communities, particularly young people and those in under-resourced areas.

Our impact includes:

Smart Policies - Rethink your Drink

Evidence-based research that shapes smart policies and public understanding.

Better Policy Making - Rethink your Drink

Government partnerships for better policymaking and implementation.

Community - Alcohol Harm - Rethink your Drink

Support for civil society through grants and community-driven advocacy.

New Legislations - Rethink your Drink

Ongoing nationwide lobbying for urgent legislative reform.

Latest news

Equip yourself with vital knowledge about drinking

  • Heineken CEO’s resignation a red flag for alcohol harm reduction

  • Kashifa Ancer: Cherry-picking from Scotland’s story on alcohol pricing misleads SA

  • Op-ed: Liquor industry should stop feigning concern for public health and safety

Designing Prevention: A Systems and Policy Approach to FASD in South Africa

Fetal Alcohol Spectrum Disorders (FASD) are not only a health issue. They are shaped by the systems, policies and environments that influence people’s lives long before pregnancy begins.

Budget 2026: Cheap Alcohol Is Expensive for South Africa

South Africa is paying the price for cheap alcohol – in lives lost, overcrowded hospitals, gender based violence, unsafe roads, and a stretched public purse.

Equip Yourself

Tools, Resources & News to Spark Action

From cost calculators and self-assessments to fact sheets, policy briefs, and ready-to-share media kits, everything you need to speak up and make change.

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Tools, Resources & News to Spark Action